PartLine ("we," "us," or "our") operates the website located at partline.net. This Privacy Policy explains what information we collect, how we use it, and your choices regarding your information. By using PartLine, you agree to the collection and use of information as described in this policy.
1. Information We Collect
Information You Provide Directly
PartLine does not require you to create an account or provide personal information to use the search tool. The only information you submit to PartLine is:
- Vehicle information — the year, make, model, trim, and engine of the vehicle you enter for a parts search. This may also include a VIN number or license plate if you choose to use those lookup methods.
- Part search queries — the part names or categories you search for (e.g., "brake pads," "oil filter").
- Location information — a ZIP code or city name you enter to find nearby in-store pickup availability. This is optional.
None of these inputs require you to identify yourself. We do not require your name, email address, phone number, or payment information to use PartLine.
Information Collected Automatically
When you visit PartLine, we automatically collect certain technical information:
- Usage data — pages you view, search queries you run, results you click, and how you interact with the site.
- Device and browser information — browser type and version, operating system, screen size, and device type.
- IP address — used to infer your approximate geographic location (city/region level) for analytics purposes.
- Referring URL — the page or site that referred you to PartLine, if any.
This information is collected through server logs and analytics tools, and is used to understand how users interact with PartLine so we can improve the service.
2. Cookies and Analytics
PartLine uses Google Analytics 4 (GA4) to collect anonymized usage statistics. GA4 uses cookies to identify returning visitors and track sessions across pages. Google Analytics data is aggregated and does not personally identify you.
We may also display advertising through Google AdSense, which uses cookies to serve relevant ads. AdSense may use your browsing history to personalize the ads you see. You can opt out of personalized advertising through Google's Ad Settings or by using the NAI opt-out tool.
You can disable cookies in your browser settings. Note that disabling cookies may affect how some features of PartLine work.
3. How We Use Your Information
We use the information we collect to:
- Operate the PartLine search tool and return relevant parts results for your vehicle
- Analyze usage patterns to improve search quality, fix bugs, and prioritize new features
- Measure the performance of the site (page load times, error rates, search success rates)
- Display advertising through Google AdSense to support the free operation of the service
- Comply with applicable laws and protect the security of our service
4. Third-Party Suppliers and Links
PartLine provides links to third-party auto parts suppliers including RockAuto, AutoZone, NAPA Auto Parts, Advance Auto Parts, and O'Reilly Auto Parts. When you click a supplier link and visit their website, you leave PartLine and are subject to that supplier's own privacy policy and terms of service.
PartLine is not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any supplier website before making a purchase.
PartLine may earn affiliate commissions from purchases made through supplier links at no additional cost to you. Affiliate commissions do not affect which suppliers are shown or how results are ranked.
5. Data We Do Not Collect or Sell
PartLine does not:
- Collect your name, email address, or phone number (we have no account system)
- Store your payment information (all purchases are processed directly by the supplier)
- Sell, rent, or trade your personal data to third parties for marketing purposes
- Build profiles tied to personally identifiable information
6. Data Retention
Aggregated analytics data (page views, search query counts, click rates) is retained for up to 26 months in Google Analytics as standard. Server logs may be retained for up to 90 days for security and debugging purposes. Search queries are stored in aggregate and are not linked to individual users.
7. Children's Privacy
PartLine is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe a child under 13 has submitted personal information to PartLine, please contact us and we will delete it promptly.
8. Your Rights and Choices
Because PartLine does not collect personally identifiable information, there is limited personal data to access, correct, or delete. If you have questions about data we may hold related to your IP address or usage, contact us at partline@polsia.app and we will respond within 30 days.
Residents of California (CCPA), the European Union (GDPR), and other jurisdictions with privacy rights may have additional rights. Please contact us if you wish to exercise any of these rights.
9. Security
We implement reasonable technical and organizational measures to protect the information we collect. However, no internet transmission or electronic storage is completely secure. We cannot guarantee absolute security of any information you submit to or through PartLine.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of PartLine after changes are posted constitutes your acceptance of the updated policy. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or how we handle your data, contact us at:
PartLine
Email: partline@polsia.app